Reimagined Abercrombie & Fitch Ad as "Attractive & Fat"

by Buzz Rock Girl Jami l Wednesday, May 22nd, 2013


Abercrombie & Fitch's CEO, Mike Jefferies has been under some serious scrutiny for his comments regarding his clothing line only being for "cool and good-looking people" and not catering to plus sizes. Blogger The Militant Baker saw an opportunity to show what Jefferies won't.

Jes wrote an open letter regarding his recent comments and attached a few stunning photos of herself with an "Abercrombie-esqe" male model.


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“Never in our culture do we see sexy photo shoots that pair short, fat, unconventional models with not short, not fat, professional models. To put it in your words: ‘unpopular kids’ with ‘cool kids.’”


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“Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare.”


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“P.S. If you would like to offer me a ‘substantial amount’ to stop wearing your brand so my association won’t ‘cause significant damage to your image,’ don’t hesitate to email me.”

 Read her whole letter here.